Brand Identity Development for Dentists

You only get one chance to make a first impression. That’s why we don’t just design logos—we build dental brands that attract the right patients, position you with authority, and help your practice stand out with confidence.

Michigan Center for TMJ Sleep Wellness Logo

Dr. Haddad – Sleep Apnea & TMJ Dentist

Southside, Michigan

120%

of customers have grown 2x in a year.

Woman holding a coffee cup while viewing a branding guidelines poster for Family Smile Centers on the wall.

Branding & Strategy Services

Jonathan founded Pro Impressions Marketing in 2010 and has been working with dentists to help them grow and attract new patients since 2000. With over two decades of experience, he’s shared his dental marketing expertise at conferences like ICCMO and Myotronics.

We build brands that align with your vision and drive measurable growth.

From positioning to design to messaging, we develop and implement systems that don’t just look good—they actively attract patients and grow your practice.

What you get

You won’t be left with a PDF brand guide and a to-do list. We design, define, and implement your brand across every channel—web, print, and social—so it works seamlessly from day one. As your full-service partner, we handle the details while you focus on patients.

Brand Strategy

We uncover your positioning, vision, and goals, then build a strategy that anchors your brand to them.

Brand Identity

We design a visual identity—logos, colors, typography—that's flexible, scalable, and instantly recognizable across platforms

Voice & Persona

We define your voice and patient personas, then apply them to real-world marketing so your message resonates where it matters.

Practice Positioning

We elevate your most valuable services and competitive advantages so you're always attracting the patients you want.

Brand System Execution

We roll out your new brand across web, social, and print—so every touchpoint is aligned and consistent.

Content Calendar & Deployment

We don't just plan your content—we create and deploy it, keeping your message fresh and on-brand month after month.

What you get (visually)

From logo treatments to color palettes and type systems, we bring clarity and consistency to every touchpoint of your brand.

Branding and web design collage showing a woman at a laptop, sample website, logo, typography, color palette, and design icons.

Branding & Strategy FAQs

Our FAQ section clarifies common questions and helps you better understand how branding impacts your dental practice’s growth. Whether you’re curious about timelines, deliverables, or the difference between a rebrand and a refresh, we’ve got straightforward answers to help guide your decision-making.

Your brand is the entire story and experience of your practice. Your logo is just one element of it—a visual shortcut to your identity.

Yes. Whether you’re repositioning, expanding, or modernizing, we help you evolve your identity without losing your credibility.

Most projects depend on the scope of deliverables and your team’s input schedule.

Branding & Strategy
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Explore our latest insights on dental branding and strategy. From how to define your unique value proposition to tips on creating a patient-focused brand experience, these articles are designed to help you make informed, confident marketing decisions that drive real results.

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