Jonathan Wrote A New Book!
Dentists ask us the same questions about marketing, budgets, and what truly drives results. As one of the best dental marketing books, this guide distills two decades of experience into a simple system you can actually use. You’ll learn how to align brand, message, and media—and how to measure what matters—so more of the right patients choose you. If you’ve tried “everything” and still feel stuck, this book shows you what to fix and what to ignore. Available on Amazon and Audible.
Dentists, this one is for you.
Maybe you’ve redesigned the website, boosted posts, even switched agencies—yet the phone still feels unpredictable. The problem isn’t effort; it’s the mix. When your brand, message, SEO, ads, reviews, and social work together—and you track the right data—the results compound. Recognized as one of the best dental marketing books, this guide shows where to start, how to prioritize, and how to avoid shiny-object traps. It’s written for busy dentists who want steady, repeatable growth.
You’ll Discover How To:
You'll Discover How To:
Focus your budget on marketing that drives actual patients.
Launch a mix of marketing tactics that work together to build lead volume.
Manage your marketing in a way that protects you from mistakes.
Build a sustainable "sales and marketing loop" that keeps your chairs filled.
Avoid the expensive traps and gimmicks that sidetrack so many practices.
About
the Author
Jonathan Fashbaugh leads Pro Impressions Marketing, helping dentists grow with honest strategy, crisp creative, and accountable execution.
For over two decades, Jonathan has guided diverse dental practices nationwide through brand refinement, site rebuilds, SEO, paid search, social media, and data-driven decisions. He authored “The Marketing Mix That Works,” a practical playbook for dentists, emphasizing the alignment between practice and marketing for patient impact.
What Others Are Saying
“Such an honor to be a guest on this podcast with Jonathan. His book, ‘The Marketing Mix That Works’ is amazing. If you own a business, I recommend you read it, and especially if you own a dental practice, you need to read it. Thanks Jonathan for your support and for all you do to help dentists grow their practices.”
Barb Stackhouse
“Want to attract ideal Dentistry patients? Look no further.
I have been a private practice owner for 17 years and my marketing has never been stronger than the last two years while working with Jonathan and his team. They really know their stuff and employ previous Dental office employees! Not only that, but Jonathan chooses to align himself with the brightest Dental minds, and those that practice ideal Dentistry and are looking for top-notch marketing and top-notch patients. I highly recommend this read!”
Dr. Jessica Lawson
Marketing
FAQs
Our FAQ section answers common questions and helps you understand how branding impacts your dental practice’s growth—based on the principles in The Marketing Mix That Works, one of the best dental marketing books. Whether you’re curious about timelines, deliverables, or the difference between a rebrand and a refresh, you’ll find clear, straightforward guidance.
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