The Marketing
Mix That Works

A practical, proven framework for dental practices to attract quality patients, strengthen brand trust, and grow—without wasting budget or time.

Buy the Book
Read an Excerpt

Jonathan Wrote A New Book!

Dentists ask us the same questions about marketing, budgets, and what truly drives results. This book distills two decades of working with dental practices into a simple system you can actually use. You’ll learn how to align brand, message, and media—and how to measure what matters—so more of the right patients choose you. If you’ve tried “everything” and still feel stuck, this guide shows you what to fix and what to ignore.

Dentists, this one is for you.

Maybe you’ve redesigned the website, boosted posts, even switched agencies—yet the phone still feels unpredictable. The problem isn’t effort; it’s the mix. When your brand, message, SEO, ads, reviews, and social work together—and you track the right data—the results compound. This book shows where to start, how to prioritize, and how to avoid shiny-object traps. It’s written for busy dentists who want steady, repeatable growth.

Buy the Book
See a Sneak Peek

You’ll Discover How To:

You'll Discover How To:

Focus your budget on marketing that drives actual patients.

Launch a mix of marketing tactics that work together to build lead volume.

Manage your marketing in a way that protects you from mistakes.

Build a sustainable "sales and marketing loop" that keeps your chairs filled.

Avoid the expensive traps and gimmicks that sidetrack so many practices.

About
the Author

Jonathan Fashbaugh leads Pro Impressions Marketing, helping dentists grow with honest strategy, crisp creative, and accountable execution.

For over two decades, Jonathan has guided diverse dental practices nationwide through brand refinement, site rebuilds, SEO, paid search, social media, and data-driven decisions. He authored “The Marketing Mix That Works,” a practical playbook for dentists, emphasizing the alignment between practice and marketing for patient impact.

Buy the Book
Read an Excerpt

Get Your Copy Today and Find Your Marketing Mix That Works

Marketing
FAQs

Our FAQ section clarifies common questions and helps you better understand how branding impacts your dental practice’s growth. Whether you’re curious about timelines, deliverables, or the difference between a rebrand and a refresh, we’ve got straightforward answers to help guide your decision-making.

Who is this book for?

Dentists and practice owners who want reliable, repeatable growth. Whether you’re building a fee-for-service brand or running a busy family practice, the frameworks help you focus, prioritize, and execute.

No. You’ll get step-by-step guidance for brand, messaging, SEO, listings, reviews, Google Ads, social content, and reporting—plus what to do first if time and budget are tight.

Yes. The book shows you how to diagnose disconnects—brand vs. website, ads vs. intake, and traffic vs. conversions—so you can stop guessing and start fixing the right things in the right order.

Not at all. You’ll learn how to choose the right mix for your goals and market, with an emphasis on profitable, measurable steps—not spending more for the sake of it.

Greater clarity, better patient fit, and a marketing engine that compounds over time. Many readers use the included checklists to tighten their site, train phones, refine ads, and improve tracking within weeks.

Related Articles

Go to Top