Understand the True Return on Your Marketing Investment
Marketing is often one of a dental practice’s largest expenses, but the right strategy turns it into a revenue-driving asset. When campaigns are structured to perform, marketing becomes the engine that supports sustainable practice growth.
At Pro Impressions, we help practices track ROI, calls, conversions, and patient acquisition cost so budgets are guided by evidence—not guesswork. This investment-first approach ensures your marketing dollars work harder, scale smarter, and contribute directly to long-term profitability rather than draining overhead.
Dental Marketing ROI Calculator
Measure the effectiveness of your marketing investment
Your Marketing Data
Your Results
Revenue vs. Marketing Spend
Fill out the form and click "Calculate ROI" to see your results
How to Use the Dental Marketing ROI Calculator
This tool is designed to be versatile enough to measure your entire marketing department or a single specific initiative. Whether you want to see the performance of your Google Ads, a specific direct mail campaign, or your total monthly investment, the process remains the same.
- For a total ROI view, combine your marketing agency fees, your paid ad budget, and any software costs.
- For a campaign-specific view, use only the spend and results associated with that one platform or promotion.
- For a PPC focus, include both your ad spend and the management fees paid to your marketer.
Gathering Your Financial Data
To get the most out of our calculator, you will need a few key numbers from your accounting and practice management software. Accuracy in your input leads to accuracy in your results, giving you a better foundation for future planning.
- Total Spend: This includes the budget paid to platforms such as Google or Facebook, as well as the professional fees paid to your marketing provider.
- Lead Count: This is the total number of inquiries, phone calls, or form submissions generated during the period you are measuring.
- New Patients: This represents the number of those leads who actually scheduled and attended an appointment.
- First-Year Revenue: If you can pull your average first-year revenue per new patient from a platform like Dentrix, your results will be even more precise.
Defining Your Marketing Data
Understanding the terminology we use is essential for a clear analysis of your practice growth. We want you to feel confident navigating these metrics so you can communicate more effectively with your team about your goals.
Lead
Any person who expresses interest in your services but has not yet scheduled or attended an appointment.
Conversion
The moment a lead becomes a scheduled patient in your chair.
Cost Per Lead
The total amount spent divided by the number of inquiries received.
Cost Per Acquisition
The total amount spent divided by the number of new patients who actually started treatment.
What Is a Good ROI for a Dental Practice?
Many dentists wonder if their numbers align with those of other successful practices across the nation. While every market is different, there are several benchmarks we look for in 2025 to ensure a campaign is healthy and sustainable.
A typical goal for many growing practices is a 5:1 or 10:1 ratio. This means that for every dollar you spend, you are seeing a return of five to ten dollars in production. If your numbers are below this, it may indicate a need to refine your targeting or improve your internal systems. We encourage you to explore our dental marketing strategy and optimization guide to learn how to identify and fix these performance gaps.
Why Your Conversion Rate Matters
A high number of leads is only valuable if your front office team is equipped to turn them into patients. If your ROI is lower than expected, the issue might not be the marketing itself, but rather how those leads are being handled on the phone.
We often find that tracking the gap between a lead and a scheduled appointment reveals the biggest opportunity for growth. Training your team to handle common objections can significantly boost your return without spending an extra dollar on advertising.
Lead Cost vs. Patient Acquisition Cost
It is essential to distinguish between the cost of making a phone call and the cost of getting a patient through the door. High-volume leads are great, but they can be distracting if they do not result in actual production.
Sometimes paying for a more expensive lead is better if that lead is more likely to accept a high-value treatment plan. Focus on the quality of the patient and the total revenue they generate for the practice, rather than just the lowest possible lead cost.
Frequently Asked Questions
We understand that dental marketing can be complex, and you likely have questions about how these numbers affect your long-term success. Here are some of the most common things we hear from our clients regarding their return on investment.