Case Study:
Raman Center for TMJ & Sleep

Pro Impressions Marketing is honored to work with the Raman Center for TMJ & Sleep founded by Dr. Prabu Raman.  Dr. Raman is the International President of the International College of Cranio-Mandibular Orthopedics (ICCMO).

About the Raman Center for TMJ & Sleep

Dr. Prabu Raman, founder of the Raman Center for TMJ & Sleep in Kansas City, Missouri, is a world-renowned neuromuscular and physiologic dentistry authority. With over four decades of clinical experience and teaching credentials around the globe, Dr. Raman is a sought-after clinician, educator, and speaker in the field of TMD and sleep-disordered breathing.

The main sign outside of Raman Center for TMJ & Sleep

In October 2022, Dr. Raman partnered with Pro Impressions Marketing to elevate his digital presence, improve lead quality, and ensure his reputation online reflects the innovation and leadership he is known for in clinical circles.

In 2025, Dr. Raman was named International President of the International College of Cranio-Mandibular Orthopedics (ICCMO). This prestigious honor is the culmination of his professional dedication and a global acknowledgment of his leadership in advancing neuromuscular dental care. While this milestone is wholly his own, we were honored to support his visibility during this time of recognition.

Objectives

Our strategic campaign framework ensured that when Dr. Raman’s ICCMO Presidency was announced, his digital platforms were optimized to capture that attention and translate it into increased engagement, trust, and authority.

Generate high-quality TMD & sleep leads

Expand local and global visibility

Position Dr. Raman as a global thought leader

Support co-management and referral relationships

Services Utilized

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Dental SEO

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Website Design

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Google Ads

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Copywriting

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Online Reputation Management

Key Achievements

Our data-driven strategy delivered measurable results across all key performance indicators, enhancing lead quality, boosting search visibility, and reducing ad costs. Dr. Raman’s online presence now reflects his elite standing in dental medicine, with Q2 2025 results showing an average cost per click of $4.80 for Google PPC, a cost per qualified lead of $121, and an average new patient acquisition cost of $314.

1242%

in overall marketing ROI.

Sleep apnea dentist Prabu Raman

Client Testimonial

“We have been extremely pleased with Jonathan and Pro Impressions Marketing. Jonathan is highly knowledgeable about the dental industry and works hard for his clients’ success. After a thorough analysis, Jonathan worked with us to create a new practice name, logo and new website plus social media marketing program that is consistent on all platforms. I am happy to give my highest recommendations for Jonathan and Pro Impressions Marketing team.”

– Prabu Raman, DDS, MICCMO, LVIM

Branding and Website Redesign

The Raman Center for TMJ & Sleep, located in Kansas City, Missouri, focuses on treating temporomandibular joint disorders (TMJ) and sleep disorders. Led by Dr. Prabu Raman, the center is dedicated to providing personalized, comprehensive care to patients suffering from these conditions. Pro Impressions Marketing is honored to have redesigned its website and branding, ensuring a digital presence that truly reflects the quality of care they offer.

Design Challenges

The Raman Center for TMJ & Sleep faced challenges with their old website that hindered their ability to attract their target patients:

  • The website had a very dated design and lacked any cohesive branding.
  • The homepage was excessively long and featured only a few Calls to Action (CTAs), resulting in a poor user experience.

Solutions

  • Redesigning their logo and branding to better reflect the high-quality care they provide.
  • Implementing an ADA-compliant color palette to ensure accessibility.
  • Creating a fully responsive, interactive website that works seamlessly across all devices.
  • Condensing the homepage by removing unnecessary elements, thereby simplifying the user experience and making it more effective.
Raman Original Branding

Don’t Let Your Website Hold You Back

The Raman Center for TMJ & Sleep is a trusted destination for patients seeking advanced solutions to life-altering conditions like jaw pain, headaches, and sleep apnea. While the center’s reputation for excellence and innovative care was well established, its outdated website told a different story. The design no longer conveyed the sophistication of the treatments offered, the patient experience, or the authority of the doctors. For prospective patients, that disconnect can create hesitation, leaving them unsure if the center is the right place for their care. In today’s digital world, a website is often a patient’s first impression of a practice—and when that impression doesn’t match the quality of the services provided, it can become a serious barrier to growth and trust.

Updated Branding & Website Redesign

By partnering with Pro Impressions Marketing, the Raman Center for TMJ & Sleep has successfully revamped its online identity. The new website, complete with a modern design, ADA-compliant color palette, and user-friendly interface, now serves as a true extension of the center’s commitment to excellence. This transformation not only elevates their brand but also makes it easier for potential patients to understand the high level of care they can expect.

Website Redesign of RAMAN CENTER FOR TMJ & SLEEP with brand new Brand Identity Development and SEO Content Writing
Raman Updated Branding Images
Raman Updated Branding