This practice came to Pro Impressions Marketing as they prepared to expand their legacy dental practice with a second location in Tower Grove. Their goal was not only to launch a new office successfully but also to maintain momentum and patient growth at their original location. With so many moving parts involved in opening a new office, they were deeply concerned about getting the word out, expanding their network, and simply staying on task. They needed a dedicated marketing partner not only to drive visibility for the new location but also to provide the organizational and operational support necessary to manage a complex multi-location expansion without overwhelming their clinical team.
Specific Marketing And Operational Objectives
To support a successful multi-location expansion, we developed a comprehensive strategy designed to increase visibility, strengthen branding, attract new patients, and support growth across both practice locations. We focused on the following key areas to support their goals.
Website Design
We developed a robust multi-location website with a strong local SEO strategy, ensuring each office could establish its own online presence while supporting the growth of the overall dental group.
Print Marketing And Branding
Our team partnered with the client to design and deploy a wide range of physical branding initiatives, including business cards, letterhead, window envelopes, brochures, retractable lobby signage, and custom window clings.
IT and Operational Support
We provided hands-on assistance during the transition to a new online booking platform, set up more than thirty new email accounts, executed the transfer of hundreds of Google Drive files, and built a customized careers page to support ongoing team recruitment.
Account Management
We served as an organized extension of their team, helping coordinate marketing initiatives, operational tasks, and expansion milestones across multiple locations while keeping the project on schedule.
Key Achievements And Client Success
Pine Lawn Dental successfully launched a second location while maintaining growth at its original office, creating a scalable foundation for future expansion. As the practice expanded into Tower Grove, both locations benefited from increased visibility, stronger branding, and improved patient acquisition. By combining a targeted digital strategy with robust administrative support, our team took the burden of project management off the doctors entirely.
Throughout the expansion process, the client repeatedly expressed immense appreciation for the guidance, organization, and ongoing support provided by their account manager. We kept dozens of complex marketing and operational projects moving efficiently, allowing Pine Lawn Dental to seamlessly open its new doors and continue serving its community without missing a beat.
Measurable Growth For Pine Lawn Dental
Our multi-location dental marketing strategy helped Pine Lawn Dental successfully expand into a second market while increasing visibility, generating new patient opportunities, and supporting growth across both locations. It proved that an insurance-friendly, high-volume model can thrive with the right digital foundation. In the first six months, Pine Lawn Dental’s practices experienced incredible combined growth.
- 2,859 qualified leads
- 1,489 booked new patient calls
- 13,966 organic Google search sessions
These results demonstrated the effectiveness of a coordinated multi-location dental marketing strategy designed to support both patient acquisition and long-term organizational growth.
$1.80
Average cost per qualified lead
Review Our Complete Marketing Portfolio
You can view visual examples of the custom website, branding assets, and digital campaigns we built for this client on our website.
Capturing High-Intent Emergency Dental Patients
As Pine Lawn Dental expanded into a second market, attracting high-intent emergency dental patients was essential to maintaining growth across both locations. We needed to remove any friction between a patient experiencing a toothache and booking an appointment.
Our integration of a seamless online booking platform, paired with highly visible messaging regarding their broad insurance acceptance, provided a perfect conversion path. This targeted approach resulted in a measurable spike in new patient calls and online appointment requests.
Expanding Map Visibility Across St. Louis
Supporting a multi-location growth strategy required strong visibility in two distinct service areas throughout the St. Louis market. We optimized their Google Business Profiles and localized content to capture searches for urgent dental care in their immediate vicinity.
This hyper local targeting resulted in top tier visibility and a massive increase in map views for both the legacy office and the new Tower Grove location. The practice also saw a significant jump in users requesting driving directions directly from their Google listings.
Operational Support During Practice Expansion
Beyond traditional marketing metrics, our team delivered crucial operational value during a highly chaotic transition period. We stepped in to handle the backend organization so the clinical team could focus entirely on patient care.
The successful migration of hundreds of digital files, the setup of secure email accounts, and the launch of a customized careers page directly supported their massive team growth. This comprehensive support kept the entire operation running smoothly and allowed the doctors to successfully scale from one location to two without overwhelming their clinical team.
