Many dentists know their online presence isn’t where it should be. You’re not getting enough of the right patients, your marketing results are inconsistent, and you’re frustrated with agencies that overpromise and underdeliver. You want a clear strategy that works—but when you start looking for solutions, you’re met with dozens of companies selling the same promises and vague deliverables.

At Pro Impressions Marketing, we’ve spent over 15 years helping dentists grow their practices using transparent, measurable, and built-around-actual-patient-behavior marketing strategies. There is no fluff, no gimmicks, just smart marketing that gets results.

Here’s a breakdown of the most common struggles dentists face—and how we fix them.

The Time & Expertise Problem: Who’s Really Creating Your Content?

Most dentists don’t have the time—or desire—to write their own website copy, blogs, or social media posts. And yet, many marketing companies expect you to hand over content or supply endless revisions.

How We Fix It:

At Pro Impressions, we write all your website content from scratch. Our writers blend SEO, patient education, and persuasive messaging that speaks to real patients—not just search engines.

We don’t just write for keywords. We write to convert.

What We Need from You:

A short upfront investment of time. Through onboarding forms and a project launch meeting, we gather your insights and what sets your practice apart. Then, we run with it—so you can get back to treating patients.

Website Design That Converts—Not Just Looks Good

Many dental websites fail because they’re either built from generic templates or over-engineered as visual showpieces with no thought to usability or performance. Both extremes are bad for business.

How We Fix It:

We strike the right balance between design, function, and conversion:

  • We don’t slap your logo onto a cookie-cutter site
  • We don’t reinvent the wheel on every project
  • We analyze high-performing dental websites and use what works
  • We optimize site structure, calls-to-action, and UX based on real patient behavior

Your website is your digital front door. We ensure it loads fast, looks great, and actually encourages people to schedule an appointment.

SEO That Actually Brings in New Patients

SEO isn’t just about ranking—it’s about attracting the right traffic. Too many agencies chase vanity metrics like clicks or impressions while ignoring what actually matters: conversions.

Common SEO Mistakes We Avoid:

  • Keyword stuffing that reads like it was written by a robot
  • Driving irrelevant traffic from outside your service area
  • Ignoring your Google Business Profile or inconsistent directory listings

How We Fix It

Our SEO strategy is local-first and patient-focused:

  • We write educational blog content that’s relevant to your services and location
  • We build case studies and patient stories that establish trust and boost visibility
  • We optimize every page with real keywords that match high-intent searches like “dentist near me” or “emergency dental care in [your city]”
  • We ensure consistency in your name, address, and phone number (NAP) across directories

This means more visibility with the people most likely to book an appointment.

The Social Media Confusion: What’s the Point?

Many dental practices either ignore social media entirely or waste time posting content that doesn’t engage or attract patients. Worse, many agencies charge extra for vague social media “management” that doesn’t move the needle.

How We Fix It:

Social Media is included in your Pro Membership—no extra charge, no hidden fees. We handle the strategy and execution so your practice stays active and visible online.

Our deliverables include:

  • Weekly posts on Facebook, Instagram, LinkedIn, and your Google Business Profile
  • One ProView Social video post per month
  • Review response assistance for positive reviews
  • A monthly email with post ideas tailored to your practice

Social media won’t replace SEO or Google Ads in terms of lead generation, but it plays a crucial role in brand awareness and building trust.

Google Ads: Are They Worth It?

They can be—but only if they’re done right. Too many agencies waste your ad spend by chasing impressions or clicks without tracking whether those leads actually become patients.

How We Fix It

We use industry-leading Google Ads strategies and back it up with real tracking:

  • Call tracking with human-reviewed lead tagging
  • Transparent reporting—your Google Ads are billed directly to your credit card
  • Landing pages designed specifically to convert ad traffic
  • Average cost per new patient lead: under $120—with many clients seeing sub-$100 leads

We don’t just show you how many people clicked—we show you how many became new patients.

Reputation Management: Your Reviews Matter

Today’s patient’s research before they book. If your practice has few reviews—or worse, negative ones that go unaddressed—it could be costing you business.

How We Fix It:

  • We help you request reviews from happy patients using automated and personal methods
  • We respond to positive reviews on your behalf
  • We guide you in handling negative feedback professionally
  • We track your reputation across multiple platforms, so you stay on top of your online presence

A strong reputation builds trust before a patient even steps foot in your office.

You Deserve to Own Your Website

Some marketing companies build your website—and then hold it hostage. If you ever try to leave, you lose everything.

How We Fix It:

  • After 12 months, your website is 100% yours
  • If you decide to move on, we transfer the WordPress files so you can host them anywhere
  • You retain full access to assets like Google Analytics and Tag Manager

We believe in transparency and control—not contracts that trap you.

Bonus: We Actually Track Performance (Because That’s the Whole Point)

If you don’t track your marketing performance, you’re just guessing. Many agencies give you vague monthly reports or don’t report at all.

How We Fix It:

Our ProView Analytics dashboard shows exactly how your website, ads, and SEO are performing in real-time. We track:

  • Website traffic and user behavior
  • Lead sources (calls, forms, chats)
  • Cost per lead
  • Conversion rates

This gives you the data you need to make informed decisions—and helps us fine-tune strategy over time.

Dentists Deserve Marketing That Works

You shouldn’t have to micromanage your marketing or settle for results that don’t match your investment. At Pro Impressions Marketing, we’ve built our reputation by doing things differently:

  • No long-term contracts
  • No hidden fees
  • No guesswork
  • Just smart marketing that helps you grow your practice

Our Pro Membership includes everything you need to build and maintain a thriving online presence:

  • An SEO-optimized website that converts visitors into patients
  • Google Ads that drive real, trackable leads
  • Social media management (included—no upcharges)
  • Review and reputation support
  • Transparent reporting with ProView Analytics

Ready to Stop Wondering If Your Marketing Is Working?

Let’s talk. Schedule your free strategy call today and find out what’s actually working—and where you can improve.