When someone searches for a dentist, they’re really searching for trust. As the dental marketing agency that understands this better than anyone, we help you earn that trust before a patient ever steps through your door.
Strong social proof does more than “look good.” It:
- Reassures anxious patients that they are in the right place
- Shows real results and real people instead of stock photos
- Supports your visibility on Google and improves conversion once patients land on your site
When you combine consistent online reviews with compelling video and written testimonials, your marketing works harder for you on every channel.
Reviews Vs. Testimonials: Why Your Practice Needs Both
We often hear dentists ask whether they should focus on reviews or testimonials. In reality, the most successful practices use both, because each plays a different role in the patient’s decision-making process.
Online Reviews: Your First Impression On Google
Online reviews are usually the first encounter a potential patient has with your practice. Patients compare you to other offices based on star ratings, number of reviews, and how recent those reviews are.
A strong review profile helps you:
- Earn more clicks from Google Maps and local search results
- Stand out from nearby practices with lower ratings or older reviews
- Build immediate confidence before a patient ever sees your websit
Video And Written Testimonials: Your Closer On The Website
Once patients click through, testimonials do the quiet but powerful work of closing the gap between curiosity and commitment. They show what your care looks and feels like for real people.
Well-placed testimonials can:
- Support high-value cases like cosmetic, implant, full-mouth, TMD, and sleep treatment
- Answer unspoken fears about comfort, results, and cost
- Help patients picture themselves smiling, eating, and living with confidence again
Where Practices Usually Get Stuck
Most dentists care deeply about the patient experience, but they often struggle to capture it in reviews and testimonials consistently. The trouble usually comes down to missing systems.
Common roadblocks include:
- No clear process for asking happy patients for reviews
- No ownership on the team for capturing photos or videos
- Testimonial videos that sit unused on a “media” page instead of being integrated throughout the site
That is where we come in.
How We Help You Get More Online Reviews (Without Nagging Patients)
As a dental marketing agency, we understand that you don’t have time to chase reviews all day. We help you build a simple, repeatable system so reviews become part of your daily workflow—not another item on your to-do list.
Simple Review Tools Your Team Will Actually Use
We equip your practice with tools that make it easy to request reviews right after appointments. With a few taps, your team can send a friendly review request via text or email while the positive experience is still fresh.
This helps you:
- Increase the volume and recency of reviews
- Reduce the awkwardness of asking patients “manually”
- Make review generation part of your normal checkout process
Coaching Your Team To Ask With Confidence
Even with the right tools, your results depend on how your team uses them. We provide simple scripts and chairside prompts that make the ask feel natural, not pushy.
We show your team how to:
- Recognize ideal moments to ask for a review
- Use patient-friendly language that feels genuine
- Celebrate wins so reviews become part of your culture
Protecting Your Reputation With Smart Monitoring
We also help you monitor what patients say about your practice across various platforms. When something negative appears, we guide you on how to respond professionally and constructively.
This balanced approach turns online feedback into an asset rather than a source of stress.
Turning Happy Patients Into Powerful Testimonials
Reviews are the foundation. Testimonials are the stories that bring your brand to life. We help you identify the right patients and capture their journeys in a way that feels authentic.
Identifying Your “Story” Patients
Some patients are perfect candidates for testimonials because their results are life-changing. They might be:
- Patients who finally smile in photos again
- People who can now eat comfortably after years of pain
- Sleep or TMD patients whose quality of life dramatically improved
We help your team recognize these “story” moments so they do not slip away once treatment is complete.
A Simple Framework For Patient Stories
You do not need a complicated script to get a powerful testimonial. We recommend a simple, three-part structure that your team can remember:
- Before: “What was life like before you found our office?”
- During: “How did you feel about your experience with our team and treatment?”
- After: “What is life like now with your new smile or improved comfort?”
This format keeps patient stories focused, emotional, and easy to use across your marketing.
Chairside Testimonial Basics With Just A Phone
You do not need a full video crew to get started. With a smartphone and a quiet space, you can capture great testimonial footage.
We coach your team on:
- Where to position the patient and camera for flattering angles
- How to reduce background noise and improve sound quality
- Simple tips to help patients relax and speak naturally on camera
Later, our team can assist you in editing and repurposing these clips for your website and social media.
Watch “Level Up Your Dental Testimonials”
In this episode of Marketing Chairside, our president, Jonathan Fashbaugh, talks with producer Aaron Gravit about simple ways your team can hit record more often and capture authentic patient reactions. You will see how small improvements in lighting, audio, and planning can transform your results.
Why We Still Back It Up With Written Strategy
We keep the video thumbnail on this page because many doctors like to watch and learn. However, we surround it with a written strategy so you can quickly scan, share key points with your team, and start implementing even if you don’t watch the full episode.
Where To Use Reviews And Testimonials For Maximum Impact
Once you collect great reviews and testimonials, you want them working for you everywhere—not hiding in a forgotten smile gallery. We help you build a plan to showcase them in the right places.
On Your Website: Beyond The Smile Gallery
Instead of placing all testimonials in one section, we weave them throughout your site so they support the pages where patients are making decisions.
This can include:
- Featuring specific stories on your implants, full-mouth, cosmetic, TMD, or sleep pages
- Pairing before-and-after photos with short quotes or video clips
- Adding concise testimonials near calls to action and contact forms
On Social Media: Consistent, Human Content
Testimonials provide an ongoing stream of authentic content that your audience will actually watch. We use them as part of a planned content calendar, not random posts.
You can share:
- Short video clips with a key quote or takeaway
- Before-and-after images with a brief caption about the transformation
- Patient “spotlights” that highlight life changes, not just teeth
In Email, Ads, And Follow-Up Campaigns
Patient stories also work beautifully in email newsletters, nurture sequences, and digital ads. When people see others like them getting real results, they feel safer taking the next step.
We integrate testimonial content into:
- Email campaigns for new patient leads and reactivation
- Targeted ads for high-value services
- In-office materials that support case presentation
How Pro Impressions Marketing Does The Heavy Lifting
Our job is to make sure your marketing reflects the level of care you deliver every day. We turn scattered reviews, photos, and videos into a cohesive, strategic story about your practice.
Strategy First, Not Just Random Posts
We start by understanding your goals, your ideal patients, and the treatments you want to grow. Then we build a plan that uses reviews and testimonials to support those goals instead of posting content “just to post.”
Done-With-You And Done-For-You Support
Some teams love being hands-on. Others prefer to hand over the assets and let us manage them. We offer both approaches.
We can:
- Provide tools, prompts, and templates so your team captures content in-house
- Edit, brand, and deploy that content across your website, ads, and social channels
- Help you track what is working so you can invest confidently
Turning One Story Into A Full Funnel
A single strong patient story can become:
- A video testimonial on your website
- Multiple social media posts
- Email content for prospective patients
- A powerful example in your consultations
We help you stretch each story as far as it can go, so your investment in capturing it pays off for years.
A Simple Game Plan To Get Started
You do not need to overhaul everything at once. Start small, build momentum, and let our team support you every step of the way.
Step 1 – Audit Your Social Proof
Take an honest look at your current reviews and testimonials. We can help you evaluate:
- How many reviews you have and how recent they are
- Whether testimonials appear on key service pages
- Where there are obvious gaps or opportunities
Step 2 – Put A Review System In Place
Next, we help you choose and set up tools that automate the process of requesting reviews. We pair that with simple training so your team knows exactly what to say and when to say it.
Once this is in place, your online reputation can grow steadily without constant effort from you.
Step 3 – Capture 3–5 Patient Stories Each Quarter
Finally, we help you choose a small, realistic target for new testimonials. Capturing just a few strong stories each quarter can transform your marketing over the course of a year.
We provide guidance on who to ask, what to ask, and how to use those stories once you have them.
Ready To Level Up Your Testimonials?
If you are ready to turn your reviews and patient stories into a true growth engine for your practice, our team at Pro Impressions Marketing is here to help. We will work with you to build a review system, capture impactful testimonials, and weave that social proof into a complete marketing strategy that attracts more of the patients you want.
To get started, contact us today to schedule a consultation with our dental marketing team.
