You check your messages and find one with a link from a colleague. It says something like, “You should do something like this.” Maybe it’s from a member of your team and they phrase it like “We should do something like this.” You groan and think something like, “Who’s this we? You got a mouse in your pocket?” You don’t love social media and the idea of making a video solely for the purposes of ‘likes’, followers, or freakin’ cyber bananas or whatever it is this year, sounds like a miserable chore.
You’re willing to admit that it seems to be a basic part of marketing a dental practice today, but it all seems so canned and cheesy except for when the doctor gets on the screen sometimes, but let’s be real: you’ve got better crap to do than dance around and be goofy for Instagram.
The thing is, it doesn’t have to be drudgery or brain damage, and doesn’t have to be the dental marketing equivalent of Cheese Whiz. The head of Instagram recently laid out some tips about how content creators can make content creation easier, and these tips can help you, the dentist, create content that is worth of likes and cyber bananas without taking up too much time. Combine that with ProView Social, the new industry-best dental social media app from Pro Impressions Marketing, and you’ll find that making social media videos is quick, easy work.
Know What You’re Going To Talk About
Adam Mosseri talks about batch-recording content and knowing ahead of time what he is going to say during those recordings. We’ll get back to the batch-recording in a minute, but the ‘know what you’re going to talk about’ tip is potentially the bigger win for you.
You’re not a true content creator in the professional sense of the word. Most dentists are solely on social media either because their friends and family are on there, or because their marketing or office manager said they needed an account. You want to grow your dental practice—not try to build some money-making dental video empire or compete with Charli D’Amelio or Nina Guerrero as the world’s cutest dancer. This means that you only need to record a couple videos a month.
Even so, without a plan, recording those two videos can seem daunting, and if you decide, I’m going to sit down and knock these out, rather than it taking 30 minutes or less, you could spend over an hour. And what dentist has all sorts of spare time to drop on stuff like this??
So, you need the ideas ready when you turn on the camera. But where do you get those ideas? We got you. ProView Social comes with ready-made ideas that we update regularly. This means you just pick your spot, set up your phone on a tripod (yes, get a tripod), click on the new idea topic we give you, and press record. You just talk to the camera like you would a patient and leave the rest to us.
Again, you’re not a content creator. Taking on another job that pays pennies compared to what you were trained to do for a living is not a good business move, so while the top executive of Instagram recommends batch-editing videos, meaning record all your videos, then edit all your videos, instead, leave the editing to the experts.
If you’re using ProView Social, this looks like hitting the record button and letting the app upload the videos directly to the Pro Impressions Marketing team. We do the editing for you, adding captions, graphics, and music that is on-brand for you and on-trend for social.
Batch Record Your Videos & Change Up Your Outfits Between Videos
This advice is hard to beat for dentists. Many docs who are using ProView Social are going bananas—yes, cyber bananas—with our app and are uploading multiple videos every week. These offices are at the top of our app’s rankings with over 1,000 points in their first month of using the app because they are real go-getters, but you don’t need to match those numbers in order to make social media a successful component of your marketing mix.
Still, you’ll be more consistent with social media video recording if you schedule a recurring slot on your calendar every month for recording. You could butt this recording session up against a sacred time block for monitoring your marketing success and talking with your account manager via Zoom like many of our doctors do. Whatever works.
The important thing is that you protect that time slot and then bang out one video after another. Then, as I said before, it’s best to leave the rest to us. ProView Social makes batch recording social media videos easy.
Changing up outfits keeps your videos looking unique. If you never change your outfit, your followers may think Instagram is having technical issues, showing them your same video over and over. You can make your videos more thumb-stopping and engaging simply by throwing on another shirt or jacket.
The Only Other Thing You Need
You need a complete sales and marketing loop. Ignoring social media is riskier than ever because Google, Open AI, Anthropic and other major players in search and AI chat continue to train and inform their systems with video content from publicly available social media videos. This means that social media marketing is merging with search marketing. You need to do this. ProView Social makes it easy and it’s only available to Pro Impressions Marketing customers who are utilizing our premium marketing package.
If you’re interested, schedule an appointment now or call us at 970-672-1212. Not sure if we’re right for you? Check out our virtual interview feature with all of the most common questions we get about our company.
