Short answer: If You Struggle With Online Scheduling, Don’t Worry About Agent 2 Agent For Now.
Before most dentists become accustomed to having human virtual assistants, AI agents will be commonplace. For the ultra-tech-savvy who can set up a virtual server and install software using Terminal, they’re already here. And considering the speed with which the world is changing, the Google-created protocol for allowing AI agents to talk to each other needs to be on your radar if you’re a dentist.
Google and other tech giants are gearing up for a world where a patient will task their AI agents to do their online shopping and manage their communications, their transportation, and their scheduling. Taking smart home appliances like Alexa or Google Home to a whole new level, agents will be tasked with interfacing with the world on behalf of their human users. This will eventually include making (and rescheduling 🤔) dental appointments and asking questions about the office.
To facilitate this process Google created Agent 2 Agent Protocol, WebMCP (Model Context Protocol) and is building Universal Commerce Protocol (UCP). All of this is in the name of making websites, and by proxy businesses, more agentically accessible. Rather than having an agent without eyeballs struggling to use a premium dental website that’s designed to impress humans, they want to create a means of streamlining the agent experience for agents, stripping out the rest.
If You Struggle With Online Scheduling, Don’t Worry About Agent 2 Agent For Now
Many dentists have yet to embrace online scheduling and struggle with patient communication. Salespeople of AI software would have you believe, “Exactly! Take the humans out of the loop and let the agent handle this for you. Life will be so good!”
But hold on there. Humans are still responsible for agents. If the practice’s humans don’t know how to prevent no-shows or ensure that the right people get on the schedule in the first place, then the humans won’t succeed at training an agent to do this well. Offices that fail to use online scheduling do so because they haven’t bridged the communication gap using that tool. Agents will essentially be a glorified online scheduler (or you could liken it to an answering service with access to schedule appointments), interfacing with patients in an environment where they are now two or three steps removed from anything resembling a conversation with your front desk. This logistical hurdle needs to be mastered before you invest in having a “dental agent” for your office.
Signs That You’re AI Agent-Ready
1. You’re not anti-AI in general.
2. You couldn’t live without online scheduling.
3. You love having a chat widget on your website and you track how it is used.
4. You know your current conversion rate on phone calls, emails, and online scheduling usage.
The conversion rate piece is critical. Any time you consider introducing a new step to your sales and marketing loop, you risk hosing the conversion rate on your marketing and destroying your production numbers. If you’re not already tracking your conversions, listening to your calls, and calculating the ROI of your dental marketing, you’re not ready to be on the bleeding edge of agentic technology. Let others blaze that trail.
For now, leverage AI tools like Pro Impressions Marketing’s ProView Connect that allows offices to better convert “Contact Us” and appointment request messages into appointments by getting your team on the phone. Right now, that’s still the ultimate goal: humans connecting via phone call.
Converting Website Leads Into Real Patient Calls
Before dental practices rush into the next wave of agent-to-agent technology, the real opportunity lies in mastering the fundamentals of patient communication and conversion. The most successful offices focus on turning interest into real conversations, real appointments, and real relationships with patients. Tools like ProView Connect help bridge that gap by ensuring that website inquiries and appointment requests quickly turn into phone conversations with your team—where trust and scheduling actually happen. When combined with the strategy, analytics, and guidance of a premium dental marketing agency, practices gain something far more powerful than experimental technology: a predictable system for attracting, converting, and growing with the right patients.
To learn more about ProView Connect on the premium marketing package available exclusively to dentists from Pro Impressions Marketing, book a consultation.
