As Pine Lawn Dental prepared to open a new location in Tower Grove, they turned to Pro Impressions Marketing for support. Their goal was simple: launch the new office successfully while continuing to grow their original practice.
Opening a second location brought countless moving parts. Beyond attracting new patients, they needed to build local awareness, expand referral relationships, and keep the entire project on track. They wanted a marketing partner who could increase visibility while also providing the organizational support needed to manage a complex expansion without pulling their clinical team away from patient care.
Specific Marketing And Operational Objectives
To help Pine Lawn Dental succeed as a multi-location practice, we developed a strategy that increased visibility, strengthened their brand, attracted new patients, and supported growth across both locations. Our work focused on the following key areas.
Website Design
Print Marketing And Branding
IT and Operational Support
Account Management
Key Achievements And Client Success
Pine Lawn Dental opened its Tower Grove location while continuing to grow its original office, creating a strong foundation for future expansion. Throughout the project, both locations benefited from increased visibility, stronger branding, and continued patient growth. By combining strategic marketing with hands-on operational support, our team managed the countless moving parts of the expansion so the doctors could stay focused on patient care.
From coordinating marketing initiatives to overseeing operational projects, we served as an extension of the Pine Lawn Dental team. Our account manager kept every phase of the expansion organized and on schedule, helping the practice launch its new location with confidence while continuing to deliver exceptional care to the St. Louis community.
Measurable Growth For Pine Lawn Dental
Our multi-location dental marketing strategy helped Pine Lawn Dental expand into a second market while increasing visibility, attracting new patients, and supporting growth across both locations. In the first six months after launch, the practice achieved:
- 2,859 qualified leads
- 1,489 booked new patient calls
- 13,966 organic Google Search sessions
With the right strategy, Pine Lawn Dental launched a new location while continuing to build momentum across the entire practice.
$1.80
Average cost per qualified lead
Review Our Complete Marketing Portfolio
You can view visual examples of the custom website, branding assets, and digital campaigns we built for this client on our website.
Capturing High-Intent Emergency Dental Patients
As Pine Lawn Dental expanded into a second market, attracting patients who needed immediate dental care was essential to supporting both locations. We focused on making it as easy as possible for someone with a toothache or dental emergency to schedule an appointment.
We integrated a seamless online booking platform and highlighted the practice’s acceptance of nearly all insurance plans, including Medicaid and Medicare. By removing barriers to scheduling, we increased new patient calls, online appointment requests, and overall conversion opportunities.
Expanding Map Visibility Across St. Louis
Supporting a multi-location growth strategy required strong visibility in two distinct areas of the St. Louis market. We optimized each Google Business Profile and developed localized content to help both offices appear in searches for emergency and same-day dental care.
By strengthening each location’s local presence, we increased visibility in Google Maps and local search results. Both offices experienced sustained growth in map views, while more prospective patients requested driving directions directly from their Google Business Profiles.
Operational Support During Practice Expansion
Opening a second location involved countless operational tasks beyond marketing. We took ownership of many of those responsibilities, allowing the clinical team to stay focused on caring for patients instead of managing the expansion.
From transferring hundreds of digital files and setting up secure email accounts to launching a custom careers page and coordinating day-to-day projects, we helped keep the entire expansion organized. Our operational support allowed Pine Lawn Dental to scale confidently from one location to two while maintaining momentum across the practice.
