As Pine Lawn Dental prepared to open a location in Tower Grove, the practice turned to Pro Impressions Marketing. The goal was clear: launch the new office while continuing to grow the original location.
Opening a second office required careful planning. Pine Lawn Dental needed to attract new patients, build local awareness, and develop referral relationships. The practice also needed help keeping the expansion organized and on schedule. Pro Impressions Marketing provided marketing and project support so the clinical team could stay focused on patient care.
Specific Marketing And Operational Objectives
To help Pine Lawn Dental succeed as a multi-location practice, we developed a strategy that increased visibility, strengthened their brand, attracted new patients, and supported growth across both locations. Our work focused on the following key areas.
Website Design
Print Marketing And Branding
IT and Operational Support
Account Management
Key Achievements And Client Success
Pine Lawn Dental opened its Tower Grove location while continuing to grow its original office. This gave the practice a strong base for future expansion. Both locations benefited from:
- Greater local visibility
- A stronger, more consistent brand
- Continued patient growth
- Organized marketing and office projects
- A smoother launch process
Pro Impressions Marketing served as an extension of the Pine Lawn Dental team. Our account manager coordinated each phase of the expansion and kept projects on schedule. This support allowed the doctors to focus on patient care while the new location prepared to serve the St. Louis community.
Measurable Growth For Pine Lawn Dental
Our multi-location dental marketing strategy helped Pine Lawn Dental expand into a second market while increasing visibility, attracting new patients, and supporting growth across both locations. In the first six months after launch, the practice achieved:
- 2,859 qualified leads
- 1,489 booked new patient calls
- 13,966 organic Google Search sessions
With the right strategy, Pine Lawn Dental launched a new location while continuing to build momentum across the entire practice.
$1.80
Average cost per qualified lead
Review Our Complete Marketing Portfolio
You can view visual examples of the custom website, branding assets, and digital campaigns we built for this client on our website.
Capturing High-Intent Emergency Dental Patients
As Pine Lawn Dental expanded into a second market, attracting patients who needed immediate dental care was essential to supporting both locations. We focused on making it as easy as possible for someone with a toothache or dental emergency to schedule an appointment.
We integrated a seamless online booking platform and highlighted the practice’s acceptance of nearly all insurance plans, including Medicaid and Medicare. By removing barriers to scheduling, we increased new patient calls, online appointment requests, and overall conversion opportunities.
Expanding Map Visibility Across St. Louis
Supporting a multi-location growth strategy required strong visibility in two distinct areas of the St. Louis market. We optimized each Google Business Profile and developed localized content to help both offices appear in searches for emergency and same-day dental care.
By strengthening each location’s local presence, we increased visibility in Google Maps and local search results. Both offices experienced sustained growth in map views, while more prospective patients requested driving directions directly from their Google Business Profiles.
Operational Support During Practice Expansion
Opening a second location involved countless operational tasks beyond marketing. We took ownership of many of those responsibilities, allowing the clinical team to stay focused on caring for patients instead of managing the expansion.
From transferring hundreds of digital files and setting up secure email accounts to launching a custom careers page and coordinating day-to-day projects, we helped keep the entire expansion organized. Our operational support allowed Pine Lawn Dental to scale confidently from one location to two while maintaining momentum across the practice.
