Elevating a Houston Dental Brand
When the practice joined Pro Impressions Marketing, it was primarily receiving general dentistry leads, despite its desire to grow implant, cosmetic, and restorative cases. Their social media presence was minimal, the website content didn’t fully support conversions, and key service pages lacked visibility. A comprehensive digital strategy was needed to reposition the practice toward the types of cases they most wanted to attract.
136%
growth in total calls tracked.
Campaign Objectives
These objectives guided our multi-channel approach, ensuring that every effort supported the practice’s long-term growth goals.
Attract More Implant, Cosmetic, and Restorative Cases
The primary goal was to enhance visibility for high-value treatments and reach patients actively seeking advanced dental solutions.
Improve Online Visibility With a High-Performing Website
Many companies handle just one piece of marketing. We unite SEO, content, ads, social, and print into a seamless system that actually works together.
Educate Patients and Support Conversions Through Copywriting
Educational, benefit-driven content was crucial in helping patients feel confident about pursuing cosmetic, implant, and restorative treatments.
Build a Strong Social Media Presence
Social media needed to shift from inconsistent posting to a strategic, engagement-focused channel that positioned the practice as a trusted dental resource.
Key Outcomes & Growth Highlights
These results highlight the measurable growth achieved through SEO, content, social media, reputation management, and paid advertising.
Strong Increases in High-Value Website Traffic
By targeting the right keywords, refining messaging, and optimizing user experience, key service pages became some of the most visited areas of the site.
- Cosmetic Dentistry page views: 0 → 6,565 in the first year
- Dental Implants page views: 1,047 → 9,235 in the first year
These gains helped shift patient inquiries toward premium procedures.
41% Increase in Booked New-Patient Calls
Strong Increases in High-Value Website Traffic
By targeting the right keywords, refining messaging, and optimizing user experience, key service pages became some of the most visited areas of the site.
- Cosmetic Dentistry page views: 0 → 6,565 in the first year
- Dental Implants page views: 1,047 → 9,235 in the first year
These gains helped shift patient inquiries toward premium procedures.
Facebook Ads Performance Boost
Optimized paid campaigns helped extend reach and generate more inquiries without increasing ad spend.
- 114% increase in new contact calls from ads (7 → 15)
- 175% increase in form submissions from ads (4 → 11)
- 69% decrease in cost per click ($1.43 → $0.44)
These improvements demonstrate strong ROI and alignment between ad messaging and patient search intent.
56% Growth in Instagram Views
More consistent posting and strategic content helped the practice build a more substantial online presence and connect with prospective patients.
- Monthly views increased from 2,279 → 3,865
- Posting frequency improved from 20 → 24 posts per month
Instagram became a valuable platform for showcasing cosmetic and implant transformations.
192% Increase in Monthly Google Reviews
A stronger review workflow supported both improved visibility and patient trust.
- 13 → 38 new reviews per month
- Maintained an outstanding 4.96-star average rating
This growth strengthened local SEO and boosted credibility among patients comparing providers online.
Overall Impact
The combined efforts of SEO, content development, social media management, review generation, and paid advertising resulted in a significant improvement in the practice’s digital presence. Stephens & Gatewood Dentistry now attracts more high-value cases, experiences better engagement across channels, and enjoys a stronger reputation in their competitive Houston market.