Strategic Marketing Objectives
Center for TMJ and Sleep Apnea, led by Dr. Larry Pribyl and supported by Dr. Jim Kleoppel, is a trusted dental practice serving patients in Lee’s Summit, MO. Known for their expertise in TMJ and sleep apnea care, the team has recently expanded its services to include general dentistry. The campaign’s primary focus was to generate more qualified leads and convert them into booked patient appointments.
Objectives
Boosting new patient bookings through paid search and call tracking
Growing organic visibility for cosmetic, implant, and TMJ services
Establishing authority with educational, SEO-optimized content
Building brand loyalty and reach through strategic social media management
Conversion and Call Tracking Improvements
One of the practice’s top priorities was increasing booked new patient calls and minimizing missed opportunities, and by implementing detailed call tracking and refining call-handling procedures, we saw a clear improvement in conversions. The results speak for themselves, with a 150% increase in calls converted to new patients, an 850% rise in online reviews, and a 1,352% surge in Instagram views—showing that qualified leads were not only being generated but also effectively managed to result in stronger patient engagement and booked appointments.
140%
increase in new patient calls.
326
Google Business Profile qualified leads.
Google and Organic Traffic as Primary Lead Sources
Through SEO and local optimization efforts, Google My Business and organic search proved to be the most powerful channels for patient acquisition, creating a reliable pipeline for ongoing growth without over-reliance on paid campaigns. In Q2 2025 alone, Google Business Profile efforts generated 69 qualified leads that converted into booked new patient calls.
Website & SEO Optimization
A strong SEO and content strategy formed the foundation of our efforts, with the website optimized to capture search interest around high-value services like TMJ and sleep apnea care. Technical updates ensured key SEO metrics such as accessibility and best practices remained high, making organic traffic a leading source of patient calls and form submissions. This growth in visibility demonstrated that high-intent traffic was being effectively captured and converted, resulting in 24,388 sessions on the website.
19993
total website visits.
Enhanced Local Presence Through Social Media
Social media played a vital role in supporting both educational outreach and local engagement, with content focused on TMJ awareness, patient FAQs, and community relevance to strengthen brand familiarity. This strategy expanded recognition and reached new audiences in Lee’s Summit and surrounding communities, driving a 1,352% increase in Instagram views and 62,994 unique impressions on Facebook.
Online Reputation and Review Growth
Consistent patient review generation was another pillar of the campaign. Positive online reviews boost SEO and serve as social proof for potential patients. This surge in reviews helped position the practice as a trusted provider for TMJ and general dental care in the region.