Case Study: Tucker Dental Excellence

By partnering with Pro Impressions Marketing, Tucker Dental Excellence successfully revamped its digital presence, leading to dramatic improvements in website traffic, patient lead generation, and online reputation.

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About Tucker Dental Excellence

Tucker Dental Excellence, led by Dr. John H. Tucker, is a distinguished dental practice specializing in dental implants, full-mouth restorations, TMJ treatment, and cosmetic dentistry. While Dr. Tucker had built a strong reputation for exceptional patient care, his practice lacked an effective online presence that could attract high-value patients. Without a modern website, strong search rankings, or a cohesive brand identity, the practice struggled to generate consistent new patient inquiries and engagement.

Objectives

Develop a modern, mobile-friendly website

Improve search rankings for high-value services

Enhance local SEO to increase online visibility to attract qualified leads

Strengthen online reputation management

Implement targeted content marketing strategies

Services Utilized

Globe icon with checkmark, representing internet access or successful online connection.

Dental SEO

Pencil crossed with a ruler, symbolizing design, customization, or creativity.

Website Design

Outline icon of a bullseye with an arrow hitting the center, symbolizing goal achievement or precision.

Google Ads

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Copywriting

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Online Reputation Management

Key Achievements

Since launching a new website and marketing campaign, Tucker Dental Excellence has experienced exceptional growth in patient inquiries, online visibility, and search rankings. In Q2 2025 alone, the practice generated 268 qualified new patient leads at a cost of $43.15 per lead, with an average new patient acquisition cost of $240.13. Results also included a 9,800% increase in new patient form submissions, 14,417% growth in tracked calls, a 6,964% surge in organic traffic, and Google PPC campaigns delivering qualified leads at just $42.89 each.

1655%

in overall marketing ROI.

Website & Branding Transformation

Before working with Pro Impressions Marketing, Tucker Dental Excellence lacked an effective website to represent its high-value services. We developed a custom, responsive website that aligned with Dr. Tucker’s expertise and target audience.

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Website mockup for Tucker Dental Excellence showcasing services, FAQs, and patient resources.
Tucker Dental Excellence brand style guide featuring a logo, color palette, and typography choices.

Design & Branding Refresh

We built Dr. Tucker a modern, patient-friendly website with improved navigation and mobile optimization, using a color palette redesigned to reflect the practice’s professional yet welcoming identity. We also created high-converting service pages for TMJ treatment, full-mouth restorations, and dental implants.

SEO & Content Strategy

We wrote service content and blog articles optimized for search engines and patient education. We also enhanced Dr. Tucker’s local SEO through structured data, optimized meta descriptions, and strategic keyword placement. Finally, we used internal linking and backlink-building tactics to boost search authority.