Case Studies: Rice Dentistry

Pro Impressions Marketing is proud to have worked with Rice Dentistry for years. As part of their membership, we modernized their online presence while maintaining the essence of their brand all while consistently delivering qualified new patient leads.

Branding, Marketing, and Website Redesign

Rice Dentistry, located in Irvine, CA, is a leading dental practice that offers a wide range of services, from general dentistry to cosmetic and restorative treatments. With a commitment to providing exceptional patient care, Rice Dentistry has been a staple in the community for years.

Objectives

Generate high-quality leads

Expand local visibility, especially in Orange County

Position Dr. Taylor Rice and Dr. Scott Rice as a leaders in cosmetic dentistry

Services Utilized

Globe icon with checkmark, representing internet access or successful online connection.

Dental SEO

Pencil crossed with a ruler, symbolizing design, customization, or creativity.

Website Design

Outline icon of a bullseye with an arrow hitting the center, symbolizing goal achievement or precision.

Google Ads

Outline icon of a pencil with a checkmark, symbolizing approved edits or completed writing.

Copywriting

Thumbs-up emerging from smartphone, representing positive feedback or mobile approval.

Online Reputation Management

Trusted Marketing, Proven Results for Rice Dentistry

Throughout our partnership with Rice Dentistry, the practice has experienced consistent and stable new patient growth, a testament to the success of our branding, marketing, and positioning efforts that established the practice as a trusted leader in the Orange County area. In Q2 2025 alone, results included 117 qualified new patient leads at a cost of $54.23 per lead, with an average new patient acquisition cost of $162.69.

2494%

in overall marketing ROI.

Dentist Scott Rice

Client Testimonial

“I have been with Jonathan and team since 2014. Pro Impressions is the best and represents our brand better than other marketing companies over the last 31 years. They make it a point to know us all and maintain our brand.”

Dr. Scott Rice

Don’t Let an Outdated Website Get You Down

Pro Impressions Marketing took on the task of updating Rice Dentistry’s digital presence while keeping their existing logo. We adjusted the color palette to be ADA-compliant and to better align with the practice’s modern approach to dentistry. The result is a fully responsive, user-friendly website that retains the practice’s original look and feel but brings it into the modern age.

Rice Original Branding
Website Redesign of RICE DENTISTRY with Brand Identity Development and SEO Content Writing

A New Chapter in Patient Care

With the help of Pro Impressions Marketing, Rice Dentistry has successfully updated its digital footprint. The refreshed, ADA-compliant color palette and fully responsive design not only make the website more accessible but also more appealing to new and existing patients. This update ensures that Rice Dentistry continues to be a go-to destination for quality dental care in Irvine, CA.

Rice Updated Brand Photos
Rice Updated Branding