Objectives
Develop a new brand centered around TMJ and sleep apnea.
Increase local website traffic
Improve organic keyword rankings
Establish as the leading provider for TMJ and sleep apnea treatment in the Detroit area
Trusted Marketing, Proven Results for Michigan Center for TMJ & Sleep Wellness
Since the inception of our partnership with Dr. Haddad and the Michigan Center for TMJ & Sleep Wellness, the practice has seen exponential growth. These metrics are a testament to our successful rebranding and positioning of Dr. Haddad as the go-to expert for TMJ and sleep apnea treatment in the Detroit area. Here are some recent results from Q2 2025:
57.43x
in overall marketing ROI.
Client Testimonial
“I can’t say enough about the level of service, personal attention, and return on investment that I have received from Pro Impressions Marketing! They manage my multiple offices’ websites, social media marketing, and blogs and the results are unreal. If you aren’t getting new patients from your website, then it is NOT built right or NOT managed properly. The majority of new patients we see are directly from our website…and they are the RIGHT types of patients. This company is the key to my success in properly marketing my practice.”
– Dr. Jeffrey Haddad
Brand & Website Design
We built Dr. Haddad’s website from the ground up with a new brand focused on helping patients with TMJ and sleep apnea. The site is optimized for all devices, with fast loading, a simple interface, and patient-first content.
By centering on just two treatments, the brand clearly communicates to both patients and Google that he’s the go-to dentist for TMJ and sleep apnea. Rather than listing these among many services, the site reinforces a clear, wellness-focused message—something patients especially value post-pandemic.
Local Traffic
Dr. Haddad’s decision to adopt a more aggressive marketing strategy, has paid off. While competitors scaled back, Dr. Haddad’s local traffic remained high and continues to trend upward, solidifying his practice’s presence in the Detroit area.
Keywords
Our SEO efforts have positioned Dr. Haddad at the top of search engine rankings for relevant keywords like “TMJ Dentist Detroit” and “sleep apnea dentist Detroit.” This high visibility has contributed to the practice’s growing patient pool and reputation as a leader in TMJ and sleep apnea treatment.
