A Strategic Marketing Overhaul
Smile Columbia Dentistry, led by Dr. Adam Hahn, is well known for delivering premier cosmetic and implant dentistry in the heart of Columbia, SC.
To help them achieve their goals we led a results-driven marketing campaign that blended SEO, paid advertising, social media, and compelling content to generate serious momentum. The results? More leads, more patients, and a significantly stronger digital footprint!
Objectives
Boosting new patient bookings through paid search and call tracking
Growing organic visibility for cosmetic, implant, and TMJ services
Establishing authority with educational, SEO-optimized content
Building brand loyalty and reach through strategic social media management
A Quarter of Measurable Success
Within just three months, Smile Columbia saw dramatic gains that demonstrated how the right strategy can turn marketing into a high-yield investment rather than an expense. The practice achieved a 173% increase in booked new patient calls, a 245% surge in qualified leads, and an average new patient acquisition cost of $349.65.
1149%
in overall marketing ROI.
Balanced Lead Generation Across Channels
One key to the practice’s success was channel diversification. Rather than relying on one source, our campaign distributed leads across paid, organic, and local platforms:
- Google My Business generated 86 calls
- Google Ads brought in 40 calls and 33 form fills
- Google Organic contributed 19 calls and 25 forms
- Referral traffic resulted in 20 form submissions
In total, the practice received 228 qualified leads, 20% of which converted directly into booked new patient calls.
This balanced approach ensured consistency and minimized risk, even in the face of local competition and changing search trends.
Google Ads That Delivered More Than Clicks
Our approach to Google Ads focused on intention and efficiency by restructuring campaigns around high-converting keywords in cosmetic dentistry, dental implants, and TMJ treatment, each connected to optimized landing pages and form flows. This strategy delivered patient-ready leads from day one and an exceptional return on ad spend, with Smile Columbia generating 1,087 clicks and 68 qualified leads in Q1 at an impressive cost-per-qualified-lead of just $43.91.
433%
increase in form submissions.
Social Media That Built Local Authority
We amplified Smile Columbia’s brand voice across Instagram and Facebook by combining educational and aesthetic-driven content. Through storytelling, smile showcases, and timely seasonal posts, we not only built engagement but expanded the practice’s reach.
Instagram impressions increased by 90%, reaching 1,501 users, and Facebook post engagement soared by 107%.
The practice also added 18 new Instagram followers (a 64% jump), while Facebook impressions climbed to over 76,000—a 176% increase. These results reflect a stronger local presence and improved brand trust among potential patients.
Final Takeaway: High-Performing Marketing for a High-Performing Practice
Smile Columbia Dentistry didn’t just get more traffic and clicks—they got the right leads at the right time. By integrating Google Ads, SEO, social media, and smart website strategy, we helped them maximize every dollar and opportunity.
This wasn’t just a marketing campaign. It was a transformation in how the practice connected with future patients.